Jolene Rheault
PR Specialist | Social Media Manager | Growth Hacker | Digital Marketing Genius | All-Around Awesome Gal
Profile
Jolene Rheault
PR Specialist | Social Media Manager | Growth Hacker | Digital Marketing Genius | All-Around Awesome Gal
I am an engaging, intelligent, and profoundly relevant digital marketer, content creator, and social media manager who has begun to explode onto the marketing scene. I’m also a midwestern gal with a strong work ethic and a love for making others smile. My work has been featured on websites including Inc., Rasmussen College, Best Self Co, CenturyLink, E*TRADE, Resolve, and Hubstaff. My clientele has been a diverse and exciting combination of industries, including Best Self Co, OxiClean, Hubstaff, CenturyLink, and online marketing influencers.
Previously, I worked as a QA analyst and automation engineer and was lucky enough to work with amazing clients such as Nintendo, HBO, SMRT Boards, and Sesame Street.
I’ve built my career in various roles and industries, mostly in small companies where I was not just a graphic designer but also a software analyst, QA engineer, media specialist, social media guru, and marketing manager. I’m not only used to wearing many hats; I sincerely enjoy it, and I thrive in an environment where no two workdays are the same.
I also have experience with nearly all website platforms (WordPress, Wix, SquareSpace, etc.) and am very comfortable working with CSS, HTML, JavaScript, PHP, and other related technologies.
I have a strong marketing and graphic design background, and I’m confident in my ability to meet your needs and exceed your expectations. I have 15+ years of marketing, graphic, and web design experience, an MBA in marketing and public relations, and an undergrad in graphic design.
Additionally, I have several years of experience optimizing content and websites for SEO and spent six years as a QA automation engineer and developed several extensive automated regression tests for e*trade on all of their supported platforms.
Some of my past marketing accomplishments have included:
- Best Self Co. Easter Email Promotion – Initiated and managed email campaigns, quadrupling sales from the previous year’s promotion.
- Movie Theater Premiere –Assisted Vedette Global in assembly and deployment of successful marketing campaign resulting in sold-out theater premiere and extensive media coverage.
- SEO/UX Campaign – Enabled blog website to triple the number of paid subscriptions by implementing key strategies.
- Blog Traffic Growth – Tripled monthly blog visitor growth from 30K to 100K.
- Award Recipient – Member of email automation team nominated for Marketo’s Team of the Year Award.
- Developed automated reporting system for nationwide marketing department; new system enabled merge of marketing numbers and PowerPoint slides accessible via the app.
- App-icon Creation – Enabled company to save 120 hours of work and over $3500 through meticulous organization and integration of refined skillset.
Resume
Resume
Education
2016 - 2019 GPA: 4.0
2002 - 2006
- Circle K, Hall Council, MSUM Dance Production, Girl Scout Leader, MSUM Cheer Team
- Recreational Awards
- Girl Scout Gold Award and Leadership Award May 2001
- 1st Place in Storytelling at North Dakota State University Speech Invitational, December 2001
- Awarded $500 Talent Scholarship to MSUM for Theatre, May 2002
- National Cheerleading Association, 6th Place March 2004, Daytona, FL
Employment
2007 - present
Spearheads and directs social and digital marketing strategies for local small and medium-sized businesses. Collaborates with business owners to maximize and optimize resources to drive revenue and fulfill objectives.
Key Projects
Best Self Co. Easter Email Promotion – Initiated and managed email campaigns, quadrupling sales from promotion of previous year.
Movie Theater Premiere –Assisted media master Angel Tuccy in assembling and deploying successful marketing campaign resulting in sold-out theater premiere and extensive media coverage.
Jul 2018 - Apr 2019
Jun 2017 - Jan 2018
Devised, analyzed, and developed relevant content for blog writers. Designed graphics to meet specific needs, regularly conferring with client to determine optimal layout and aesthetic.
Key Projects
SEO/UX Campaign – Enabled blog website to triple in number of paid subscriptions through implementation of key strategies.
Blog Traffic Growth – Tripled monthly blog visitor growth from 30K to 100K.
Oct 2016 - Jul 2017
Onboarded to drive tactical and technical direction for multiple projects. Developed and executed related programs, management tools, and key resources for SMB and consumer business segments.
Key Project
Developed automated reporting system for nationwide marketing department; new system enabled merge of marketing numbers and PowerPoint slides accessible via app.
Jan 2015 - Jul 2016
Launched branding app for Google Play and App Store. Moderated and maintained marketing automation campaigns. Designed and integrated updated intranet and newsletter, improving internal communication.
Key Project
App-icon Creation – Enabled company to save 120 hours of work and over $3500 through meticulous organization and integration of refined skillset.
Nov 2012 - Jan 2015
Developed smoke test automation suite to run on production nights as well as following sprint completions. This improved efficiency and reduced work hours for the team.
Key Projects
Led the effort for tablet testing on main project – Liberty – as well as handling a portion of client requests.
Developed an extensive automated library run on Groovy, Eclipse, and Selenium on Linux of test cases and regression scripts.
Oct 2016 - Jul 2017
Created multiple testbeds and was a key member of automating 2 projects (http://bible.is and backlog).
Tested and analyzed mobile device apps (Android and iOS mobile and tablets).
Key Projects
http://bible.is – Millions of oral people have no access to the Gospel in the language and format they understand. Our goal: to provide that access.
Feb 2011 - May 2012
Conducted testing and analysis for websites on several platforms while utilizing sql to observe data patterns and anomalies.
Executed intensive exploratory and script driven testing on Android and iOS devices.
Jun 2009 - Apr 2010
Wrote, revised, and verified quality standards and test procedures for web design and product evaluation to attain quality of software economically and efficiently.
Submitted design critiques of websites or new ideas.
Assisted with automated regression scripts at the end of each day.
In addition to job duties, performed administrative activities for the office.
Recognition
Marketo Revvie Awards
Team of the Year Award
2016
The Marketo Revvie Awards celebrate those who have significantly impacted company revenue and built engaging, long-lasting relationships with customers by leveraging Marketo marketing automation software.
June 2016
June 2015
Programming Skills
Designer Skills
Subtitle
Language Skills
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Testimonials
Testimonials
Jolene showed a great understanding of the media landscape and she helped us build the media base for our PR campaign.
Jolene is the absolute BEST! She is honest, straightforward, funny, and she knows her stuff! She will tell it like it is but never force you to do something that you are…
I have been utilizing Jolene for small business marketing and for press releases for the last year. I have been blown away by the service, the support, and the results. If you…
Contact
Contact
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